Big-brand marketing, built for small business.

Waypoint Marketing & Analytics exists because small businesses keep getting the worst of both worlds: agencies that charge enterprise prices for template work, and DIY tools that eat your evenings without moving the needle. There’s a better way to do this: real strategy, honest work, and marketing sized for your business — not a template.

How Waypoint works

Strategy before spending. Every engagement starts by figuring out where your customers actually are and what’s worth doing — not by selling you a package. Sometimes the honest answer is “don’t spend money on that.” You’ll hear it.

Know where things stand. Every engagement includes a simple KPI dashboard and plain-English reporting — you’ll always know what’s happening with your marketing, without wading through a 40-page PDF.

One team, start to finish. The people who build your strategy are the same people who execute it — and the ones who pick up when you call.

No long contracts. Waypoint keeps clients with results, not paperwork.

The team behind Waypoint

Waypoint’s strength is range. On one side: marketing science and commercial strategy honed consulting for global brands across CPG, healthcare, and entertainment — and the discipline of answering to executives who expect results. On the other: real operating experience inside small businesses — running the full marketing playbook as CMO of a Colorado sealcoating company and leading brand, social, and email for a Denver custom ski manufacturer. Underneath both sits a data science foundation, which means clean dashboards, solid tools, and numbers read honestly. Founder Aaron Forman is based in Denver — and yes, the mountains in the logo are real: the Tenmile Range above Breckenridge, photographed under a full moon.

See how it’s done

Everything Waypoint does for clients gets done here first — this website is the lab. The blog documents the experiments and what actually worked.